Posts tagged "Marketing"
We Need Marketers – New, Improved & Free!

We Need Marketers – New, Improved & Free!

Let me explain the headline first…you need a new set of marketers if you have to succeed in future. Ironically, the marketing guys we need should be – New, Improved, & Free. Exactly the same set of values that the marketing guys from the past have been marketing to us with. I have never been...
When external facing employees blunder, it costs a lot more

When external facing employees blunder, it costs a lot more

Yesterday I had to book a cab to go to Hazrat Nizammudin Railway station, so I Googled for ‘Easy Cabs’ to get a number from my mobile. On my screen I saw a number (later I would come to know that it was India Taxi service’s customer care number) and dialed it (See image below)....