Random Thoughts
NEVER try to build the perfect Product

NEVER try to build the perfect Product

While doing my BA Economics, I was exposed to a concept called ‘Law of Diminishing Marginal Utility’ also known as ‘Law of Diminishing Returns’, proposed by Economist Alfred Marshall. Here is the law, not in as many words: During the course of consumption/use, as more and more units of a commodity are consumed/used, the utility...
Gamification has been around for 100s of years

Gamification has been around for 100s of years

Today my daughter won a bronze medal at a Karate tournament. She had gotten into Karate eight months back. As I watched her get the medal, it occurred to me that ‘Gamification’ has been around us for a long time now – at least for 100 years. For long now, I have wanted to kill...
We Need Marketers – New, Improved & Free!

We Need Marketers – New, Improved & Free!

Let me explain the headline first…you need a new set of marketers if you have to succeed in future. Ironically, the marketing guys we need should be – New, Improved, & Free. Exactly the same set of values that the marketing guys from the past have been marketing to us with. I have never been...
When external facing employees blunder, it costs a lot more

When external facing employees blunder, it costs a lot more

Yesterday I had to book a cab to go to Hazrat Nizammudin Railway station, so I Googled for ‘Easy Cabs’ to get a number from my mobile. On my screen I saw a number (later I would come to know that it was India Taxi service’s customer care number) and dialed it (See image below)....

Why Nokia will beat iOS and Android in two years

I strongly believe that two years down the line, Nokia will still be the most popular handset brand. Their partnership will work because Nokia is fighting to delay death….while Microsoft is trying to live the mobile life but needs a partner who can deliver compelling mobile handsets. In short, they both need each other.

Steve Job’s lesson: Cannibalize your own products

This week Steve Jobs, the iConic CEO of Apple said iQuit. This is as good a time as any to pick up one lesson we can learn from the man's life & reflect on it. If you have seen his commencement speech he delivered at Stanford in 2005, you would know that his biggest message...

Group Deal Sites are pure fiction. Or are they?

One of the best written fiction in recent times has been Groupon’s valuation at 20 Billion. For a site that spends upwards of $30 dollars to acquire each customer, that’s a lot of valuation. Does this mean that group deals are a losing cause? Maybe. Here is what I think. The kind of products or...

Search Divide – introducing a new theory

The digital divide refers to the eventual GAP between people with effective access to digital and information technology and those with very limited or no access at all. (Know More Here) The reasoning was simple. According to the Digital Divide theory, anybody without access to digital & information technology won’t be able to scale up...