Author Archive
Is Apple the new Sony?

Is Apple the new Sony?

Two weeks back I started reading a book called “Made in Japan : Akio Morita and Sony” – nice book. The book made me realize that for a guy growing up in 1970s and 1980s Sony Corporation would have been what Apple Inc is for a guy growing up in 2000s and 2010s. This article is...
We Need Marketers – New, Improved & Free!

We Need Marketers – New, Improved & Free!

Let me explain the headline first…you need a new set of marketers if you have to succeed in future. Ironically, the marketing guys we need should be – New, Improved, & Free. Exactly the same set of values that the marketing guys from the past have been marketing to us with. I have never been...
When external facing employees blunder, it costs a lot more

When external facing employees blunder, it costs a lot more

Yesterday I had to book a cab to go to Hazrat Nizammudin Railway station, so I Googled for ‘Easy Cabs’ to get a number from my mobile. On my screen I saw a number (later I would come to know that it was India Taxi service’s customer care number) and dialed it (See image below)....
Pay money for reading news? No Sire!

Pay money for reading news? No Sire!

Recently many reports have been published claiming that that more and more people have started to pay for digital news. The most recent report being Reuters Institute’s study, which showed that twice as many users were willing to pay for digital news as compared to last year (To read or download Reuters Institute’s Digital News...
Linkedin will shut out all old-world job sites

Linkedin will shut out all old-world job sites

Today, if I were asked to become the CEO of any jobs site, I would refuse the offer. It is a bad time to be one. Those that are already on the job, will be looking for a way out – the old-world job site business, the business of resume arbitrage is all but over....

Tweets on 2012-10-01

Crap Diem: Defined as a philosophy to seize the day's crap on the same day #
Cloud Storage – the possible winners & losers

Cloud Storage – the possible winners & losers

In the last ten days, Amazon has launched Amazon Glacier, an extension to its Cloud offering which offers 1 gigabyte of data storage for a month for as less as one rupee. And Microsoft has launched its SkyDrive for Android, a mobile platform it is competing against everywhere. Why all the action in and around...
Changes in online content & its creation

Changes in online content & its creation

For the last ten years we have been talking of the 90:9:1 rule of content creation on the internet. This rule might be undergoing some serious changes, without us giving it any serious thought. Not just the rule, this whole business of content creation is heading for some troubled times. According to this 90:9:1 rule,...