Author Archive
How you watch Television is going to change

How you watch Television is going to change

Televisions as we know are going to change – they are going to become an idiot box. Finally. In recent times, I have stopped watching regular TV programs and instead use my television only for watching youtube.com (thanks to my Smart TV). This made me wonder – what if content consumption on television was also...

Answer to the question “What Internet product should I build?”

Some of the entrepreneurs I meet sometimes doubt their product idea and wonder if it is good enough to bet their lives on. Many a times motivated guys (and gals) who want to be entrepreneurs have also asked me “what should I really build?” My answer has always been, “Try to replicate real life situations.”...
NEVER try to build the perfect Product

NEVER try to build the perfect Product

While doing my BA Economics, I was exposed to a concept called ‘Law of Diminishing Marginal Utility’ also known as ‘Law of Diminishing Returns’, proposed by Economist Alfred Marshall. Here is the law, not in as many words: During the course of consumption/use, as more and more units of a commodity are consumed/used, the utility...
Video: Know the guy who predicted Internet in 1968?

Video: Know the guy who predicted Internet in 1968?

In early 1990s I had read a book titled The Naked Sun by science fiction writer Isaac Asimov. In the book he had envisioned & explained ‘chatting’. Mind you, the book was published in 1957, but he had had the foresight to predict that people will sit in different parts of the world and using...
Storytelling Divide - soon only story tellers will succeed

Storytelling Divide – soon only story tellers will succeed

Not long ago, I had extrapolated ‘Digital Divide’ and said that it has been followed by ‘Search Divide’. If you haven’t read the opinion piece, here is the link on the Theory of Search Divide. Just a quick brief on my Theory of Search Divide before we proceed: Considering everybody has equal opportunity and access...
Gamification has been around for 100s of years

Gamification has been around for 100s of years

Today my daughter won a bronze medal at a Karate tournament. She had gotten into Karate eight months back. As I watched her get the medal, it occurred to me that ‘Gamification’ has been around us for a long time now – at least for 100 years. For long now, I have wanted to kill...
Thanks to Google, SuperHumans will have smaller heads

Thanks to Google, SuperHumans will have smaller heads

Technological leaps in search technology (data retrieval), the various ways in which we retrieve data thro’ various means such as Mobile, tablets, PC … now even watches….and the deeper and deeper integration of this data (‘Google Now’ showing me my next day’s flight details and Bangalore’s weather just because I have an e-ticket to Bangalore...
How to create a viral campaign or video?

How to create a viral campaign or video?

There are plenty of thoughts on how to create a viral video or a campaign- it has to be controversial, funny, unique, spectacular, emotional – the adjectives are endless. Besides that, what? What are the other elements that go into deciding an unprecedented viral? There lots of other items that need to be just the...