Monthly archive October, 2013
How to create a viral campaign or video?

How to create a viral campaign or video?

There are plenty of thoughts on how to create a viral video or a campaign- it has to be controversial, funny, unique, spectacular, emotional – the adjectives are endless. Besides that, what? What are the other elements that go into deciding an unprecedented viral? There lots of other items that need to be just the...
Is Apple the new Sony?

Is Apple the new Sony?

Two weeks back I started reading a book called “Made in Japan : Akio Morita and Sony” – nice book. The book made me realize that for a guy growing up in 1970s and 1980s Sony Corporation would have been what Apple Inc is for a guy growing up in 2000s and 2010s. This article is...