As we try to manage our “always online” lives we keep jumping from one screen to another. Numerous research shows that 90% of the people use multiple screens – Personal Computers, Tablets, Mobile, Television, Wearables – while fulfilling their needs. These five screens are used alone or in combination depending on the activity. People use multiple screens in five different ways (will love to know if there are more ways):

Engagement Type 1: Where the whole of activity A is done through only one screen. Let us say playing an Angry Bird game on the mobile. Here multi-screen usage happens when user needs to do another activity B.

Engagement Type 2: Where activity A is done sometimes on screen 1 and sometimes on screen 2. Let us say like checking your gmail account.

Engagement Type 3: Where activity A on screen 1 is complemented by activity B on screen 2. Let us say while sitting down to record movies on your TV (using Direct To Home such as Tata Sky, Airtel TV or Sun Direct) you check the movie rating using IMDB’s mobile app on your tablet or your mobile.

Engagement Type 4: Where activity A is started on screen 1 but ended on screen 2. Let us say when shopping starts on mobile but the buyer wants to see a bigger image of the dress she liked before making the purchase decision. Or if you start your email on your Mac but decided to finish it on your tablet.

Engagement Type 5: Where activity A is going on on screen 1 and activity B is going on on screen 2. Let us say how my wife watches Grey’s Anatomy on TV and yet keeps on chatting with her friends on Whatsapp from her mobile.

I don’t know if there is any research that compares the time spent on these devices but my guess is the smaller the device the more we use it on the move. The more we use a device on the move, the less time we spend on it. By this logic, I am guessing this should be the order of devices based on increasing time spent:

1) Wearables
2) Mobile
3) Tablets
4) Personal Computers
5) Television

Agree? Disagree?